In modern business, understanding and strategizing around various facets of your operations is crucial for sustainable growth. Here, we outline a structured approach to help businesses map out their current standing and future opportunities. This process involves introspection and analysis across several key areas, ensuring a comprehensive view that informs
During my tenure as VP of Global Marketing at Compleat Software from September 2020 to October 2022, I led a comprehensive transformation of the company’s marketing strategies and operations, driving significant growth and efficiency across multiple regions, including the United Kingdom, United States, and Australia. Budget Management and Strategic Involvement
During my tenure at ITESOFT UK (starting in 2012) from January 2018 to February 2020, I served as Marketing Manager, where I developed and implemented new strategies to capitalize on opportunities, meet company goals, and drive growth. This period was marked by significant achievements and transformations in our marketing approach
During my tenure as Head of Marketing at Amach Software Ltd from April 2023 to December 2024, I led a series of strategic initiatives that significantly enhanced the company’s market presence and growth trajectory. Driving Lead Growth and Digital Presence One of the primary accomplishments was generating substantial lead growth
The brief. The build. The numbers. A self-employed electrician with excellent word-of-mouth traction and absolutely no web presence. The work was finding people. The website was not. This is the smallest receipt in the set, and one of the most complete. The brief. He needed a website, a Google Business
In the realm of marketing and communication, Simon Sinek’s concept of the Golden Circle has revolutionized how brands connect with their audiences. While Sinek’s examples primarily focus on business-to-consumer (B2C) interactions, the principles are equally applicable and transformative for business-to-business (B2B) communications. Despite this, many B2B companies overlook the power
In the world of B2B SaaS, companies face a myriad of challenges. Standing out in a crowded marketplace is no small feat. Competition is fierce. Here, we explore the hurdles B2B SaaS companies encounter and why a strong, foundationally aligned brand is often the key to success. The Challenge of
Nobody chose your marketing. It just grew. Walk into an established small or medium size business and ask who decided the marketing. Not who runs it. Who decided it. The usual answer is a shrug with a history attached. The website was built in a rebrand nobody remembers. The agency
The brief. The build. The numbers. Spritely Osteopathy is a Cambridge practice with the classic small-business marketing problem. Good at the work, busy enough, and struggling with online. I worked with them in 2025. The brief. The practice needed to refresh its digital footprint, rewrite its ads, and generate more