The brief. The build. The numbers.

Spritely Osteopathy is a Cambridge practice with the classic small-business marketing problem. Good at the work, busy enough, and struggling with online.

I worked with them in 2025.

The brief.

The practice needed to refresh its digital footprint, rewrite its ads, and generate more organic traffic. The website needed a full overhaul. The branding did not, and they were clear about that from the start.

So the brief was a full website overhaul and ads that earned their spend, without straying from the original branding.

The build.

We started with the brand. Detailing the current brand and reviewing the existing website, then keyword and content research, so the new site would be built on what patients actually search for rather than what the old site happened to say.

The rebuild kept the original branding and published guidelines around it. Organic SEO was a core focus of the build, not a coat of paint applied afterwards.

The Google Business Profile was completed properly, Google Analytics went in, and the ads were rewritten and A/B tested without extending the spend. Same budget, different words.

Then the handover: all the documentation for ongoing website maintenance, the brand guide, and the know-how to keep running it.

The numbers.

• Website traffic up 25%.
• Conversions from Google Ads up 40%, at the same spend.
• Top 5 Google ranking for 10 targeted high-intent keywords.
• Top ranking for several mid-intent keywords.

What carried over.

The maintenance documentation and the brand guide. The practice updates its own site, runs its own profile, and judges its own ads, because the documentation was written for the person who would use it, not for a shelf.

That is the point of the reset. The client keeps the keys.