Unfortunately, the full article is no longer available – the following is the start. The argument of quality or quantity in content marketing is on. Spearheaded by the likes of Gary Vaynerchuk; the question of quantity or quality in content marketing is making headlines. If you haven’t seen what it
Article originally written for Finance Transformation Magazine. John Stovold, storyteller, brand builder, mentor and marketer explores what Business to Business (B2B) automation providers could do differently to attract CFOs, improving the relationships for both. Many, many years ago I read ‘The Vivero Letter’ by Desmond Bagley. The main character was just an
Original Article Produced by TechPros. Sponsored by 6Sense. Q. John, as the marketing landscape evolves, could you detail the changes in KPIs you’ve witnessed and their impact on business strategies? A. Over the past decade, there’s been a fundamental shift in our approach to marketing KPIs. Previously, the focus was
Objective Compleat Software were approaching 10 years old and had firmly established themselves in the Accounts Payable Automation space – but that wasn’t enough. The brand was dated, the company was focused on massive growth, whole new product lines were coming up and, importantly, international expansion was just starting in
Objective Having seen incredible growth through organic channels and networking, Amach wanted to take the next step and to build a repeatable process and marketing engine to drive the business forward. Well established with a number of clients, the challenge was to position this services company in a way to