A Tried And Tested Approach To Building Success.
Marketing and Growth go hand in hand.
5 Key Steps To Success
Business Audit
Document WHAT you do. WHY you do it. WHO it is for. WHAT works for you today and WHAT you want to achieve!
Brand Review
Brands need care and attention, they are not “one and done”. Most businesses haven’t conducted reviews.
Digital Rebuild
Rebuilding the digital footprint is designed to ensure consistency anywhere that your audience may find you.
Strategy Build
Without a clear and defined go-to-market strategy, any marketing campaigns will struggle to show their benefits.
Campaign Launch
The launch of your first campaigns is a moment for celebration, and then to start harvesting data!
This has been tried and tested in both B2B and B2C environments, with some obvious changes for the latter (local SEO etc).
Whilst my recommendation is that the process is followed as broken down there is always some room for flexibility.
For example.
It is often necessary to kick start some of the proactive marketing campaigns alongside stages 3 to 5, in B2B this can be something along the lines of launching targeted LinkedIn ads (part of Account-Based Marketing (ABM)) almost as soon as the mapping process is complete.
In that scenario it is important that stage 3 happens a quickly as possible to avoid wasted spend on ad design, messaging etc. The goal is to generate more leads and a significantly enhanced brand position in target audiences, these early campaigns are not about broad brand awareness.
JOHN STOVOLD
Strategic Marketing Leader | Gen AI Innovator | Driving Growth & Brand Excellence in B2B SaaS & Digital Optimisation
15+ Years Of Experience
A dynamic Senior Marketing Leader with a robust background in B2B SaaS Marketing and B2C Digital Optimisation. With a proven track record of driving growth and revenue through data-driven strategies and compelling brand narratives, I specialise in leading cross-functional teams to optimise marketing performance and deliver impactful campaigns aligned with business objectives.
My expertise spans across developing comprehensive marketing strategies, leveraging cutting-edge technologies, and fostering innovation to enhance customer engagement and brand loyalty. I am particularly passionate about the transformative potential of Gen AI toolkits and have hands-on experience with multiple LLMs, having built custom AI assistants for various brands.
As a strategic thinker and collaborative leader, I thrive in environments where creativity meets analytics. My goal is to continuously push the boundaries of what’s possible in marketing, driving measurable results and creating lasting impact.
The History
15+
Years
For over a decade, I have been building successful marketing teams and go-to-market strategies
14
Companies
I have worked with B2B and B2C companies in the UK, Ireland, France, US and Australia
30+
Marketers
Trained, mentored and managed more than 30 incredible people.