I reset marketing for SMBs.

I have spent twenty years running B2B marketing: publishing, software, AI-first SaaS.

The roles were the ones where the money and the accountability sit: Head of Marketing, VP, Global Marketing Lead. I have run the £2 million budget with zero overspend, the £500,000 programme, the demand generation that cut cost per lead by 80%, and projects where there was little available budget.

The pattern that works.

The pattern that works is always the same: get the position right, build the engine to match it, document it, hand it over. The pattern that fails is always the same too: someone bought activity instead of direction, and then paid monthly to keep it going.

That is the business. I take businesses apart and put their marketing back deliberately, then I leave.

Delivered in English.

Everything is delivered in English, and the findability promise is scoped as English-language findability: the search behaviour of your market when it searches in English. Local-language visibility in an EU market is a separate, bounded localisation project.

Why “uncomplicated”.

Because it is the test I apply to the copy, the tools and the price list. If it is complicated, it is wrong, and it gets deleted. You can check any page of this site against that rule, including this one.

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Results.

Receipts from twenty years of B2B marketing leadership, across publishing, software and AI-first SaaS.

£2M

A marketing budget of more than £2 million, built and run with zero overspend across the full period.

VP of Global Marketing, B2B software

80%

Cost per lead cut by 80% on a paid programme rebuilt on evidence rather than habit.

VP of Global Marketing, B2B software

€5M+

More than €5 million in additional sales pipeline from online ABM campaigns and tradeshows.

Head of Marketing, B2B software

4X

Website traffic more than quadrupled through a rebuild with new messaging and organic SEO.

Head of Marketing, B2B software

0 → 300

A website grown from zero to 300 daily visits with no ad spend at all, on findability work alone.

Global Marketing Lead, AI-first SaaS

Top 5

A health sector business carried to the top five search results for its core terms.

Fractional marketing lead, UK health sector

Every figure can be evidenced on request.

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It starts with a conversation.

Tell me what the business does and what is not working. A reply within a day, and an honest answer if it is not a fit.