Objective
A self employed Electrician was getting really good word of mouth traction, but had absolutely no web presence.
He needed a website, Google My Business profile, and some basic understanding on how to update his profile, ask for reviews and generate more business enquiries.
Approach
- Sit down and understand what he offers for clients.
- Market research on pricing and local positioning.
- Build new website with Organic SEO as a core focus.
- Complete Google Business profile.
- Implement Google Analytics.
- Document processes for ongoing Google updates and requesting reviews.
- Simple guidance for Ads, for future use.
- Simple guidance for marketing himself in the local area.
Results
- Top 10 ranking for several local keywords.
- Top 30 ranking for more than 20 additional keywords.
- Since launch (Feb 25) site has received 184 unique visitors.
- Fast acquisition of early reviews.
- Creation of a few social posts for Google and for a newly created Facebook page.