The brief. The build. The numbers.

A self-employed electrician with excellent word-of-mouth traction and absolutely no web presence. The work was finding people. The website was not.

This is the smallest receipt in the set, and one of the most complete.

The brief.

He needed a website, a Google Business Profile, and enough understanding to run both: how to update the profile, how to ask for reviews, and how to generate more enquiries without depending on the grapevine.

One person, one budget, no marketing department. The work had to land, and then run without him needing a marketer.

The build.

We started by sitting down and understanding exactly what he offers clients.

Then market research on pricing and local positioning, so the site would compete where he actually works.

The new website was built with organic SEO as a core focus. The Google Business Profile was completed properly, with Google Analytics underneath.

Then the part that makes it last: documented processes for ongoing Google updates and for requesting reviews.

Simple guidance on ads for future use, and simple guidance on marketing himself in the local area.

His name on the paperwork, his hands on the controls.

The numbers.

• Top 10 Google ranking for several local keywords.
• Top 30 ranking for more than 20 broader keywords.
• 184 unique visitors within weeks of launch. Footfall that did not exist before.
• Early reviews acquired quickly on the new profile.
• Social posts for Google and a newly created Facebook page.

What carried over.

The documentation, which is the whole product for a business this size. He updates his own profile, asks for his own reviews, and knows what to do when a keyword moves.

Word of mouth still does the heavy lifting, because it always did. The difference is that the people it reaches can now find him, check him, and book him.

That is the point of the reset. The client keeps the keys.