Article originally written for Finance Transformation Magazine. John Stovold, storyteller, brand builder, mentor and marketer explores what Business to Business (B2B) automation providers could do differently to attract CFOs, improving the relationships for both. Many, many years ago I read ‘The… Not all CFOs are Grey!
Original Article Produced by TechPros. Sponsored by 6Sense. Q. John, as the marketing landscape evolves, could you detail the changes in KPIs you’ve witnessed and their impact on business strategies? A. Over the past decade, there’s been a fundamental shift… Beyond MQLs: Reframing success in B2B marketing
Objective Compleat Software were approaching 10 years old and had firmly established themselves in the Accounts Payable Automation space – but that wasn’t enough. The brand was dated, the company was focused on massive growth, whole new product lines were… Compleat Software Case Study
Objective Having seen incredible growth through organic channels and networking, Amach wanted to take the next step and to build a repeatable process and marketing engine to drive the business forward. Well established with a number of clients, the challenge… Amach Software Case Study