Article originally written for Finance Transformation Magazine. John Stovold, storyteller, brand builder, mentor and marketer explores what Business to Business (B2B) automation providers could do differently to attract CFOs, improving the relationships for both. Many, many years ago I read ‘The… 

Original Article Produced by TechPros. Sponsored by 6Sense. Q. John, as the marketing landscape evolves, could you detail the changes in KPIs you’ve witnessed and their impact on business strategies? A. Over the past decade, there’s been a fundamental shift…