Objective
This Osteopath in Cambridge, Spritely Osteopathy, needed to refresh their digital footprint, rewrite their ads, and generate more organic traffic. They didn’t want to stray too far from their original branding but realised that their website needed a full overhaul.
Approach
- Detail current brand, deep dive into existing website and start keyword and content research.
- Review branding and publish guidelines.
- Build new website with Organic SEO as a core focus.
- Complete Google Business profile.
- Implement Google Analytics.
- Rewrite and A/B test Google Ads without extending spend.
- Provide all documentation for ongoing maintenance of website, brand guide etc.
Results
- Website traffic increase of 25%.
- 40% increase in conversions from Google Ads.
- Top 5 ranking on Google for 10 highlighted high intent keywords
- Top ranking on Google for a few mid intent keywords.